transmitCHINA.TALKS 2011 speaker:
// Catherine Leung - General Manager of Music and Entertainment, Baidu
Catherine joined Baidu on December 1st, 2008. She currently serves as general manager of Baidu’s Music and Entertainment division.
Catherine is a music industry veteran who worked in the media and entertainment industry for almost 20 years. Prior to joining Baidu, she served as general manger of Universal Music Group’s China division. She played a key role in developing Universal’s digital business with various telecommunications and Internet companies, and actively pursued new business models for digital music in China. As a result of her efforts, Universal Music topped the industry on the mainland by new media revenues.
Catherine graduated from the Chinese University of Hong Kong in 1993, and joined Hong Kong Commercial Radio as producer and host. Four years later she joined Warner/Chappell Music to sign and promote Chinese songwriting talents from Hong Kong, Taiwan, Singapore and Malaysia.
In 1999, Catherine became involved with the new media business by devoting herself to the development of Internet and mobile value-added services. She has since served as director of communications at renren.com (a Greater China Internet social play), and as chief operating officer at I-Content Technology. In 2003, Catherine joined Universal Music’s Asia Pacific office as regional general manager of digital operations, responsible for the establishment of wireless music services for 10 territories across Asia. She was promoted to general manager of Universal Music’s China division in 2006.
At Baidu, Catherine has led the push into fully-licensed music for Baidu’s popular music platforms, forging landmark partnerships with local, regional, and international labels and overseeing the development and launch of Baidu’s innovative social music platform, ting!.
